About us

Our story begins with our passionate leader: Soad Halmstrand. Originally from a small town called Töreboda, she braved the cold winters in Sweden and travelled to the bustling City of London. After a varied career, and with 2 young sons, she was encouraged to take a class on floristry. 10 classes and one trip to [email protected] later, and she was a changed person!


Soad then journeyed from one success to another. Her incredible voyage began with becoming the House Florist for Dolce & Gabbana before creating the Christmas wreath for Number 10 Downing Street. This achievement encouraged her to enter a prestigious competition for the Covent Garden Florist of the Year award, which she went on to win!

Personal success was channelled into a luxury flower company. And so….


Flower Collection was born!


We have participated in the Hampton Court Floristry and become a leading presence at [email protected] where it all began.We have worked with the likes of Judith Blacklock, a leading figure in the Floristry industry; Per Benjamin, Nobel Prize Award Decorator, and other top floral designers such as Solomon Leong and Gregor Lersch.


Flower Collection UK provides luxury flowers tailored to our customers. We can accommodate all variety of requests, from corporate events, weddings, or special occasions to household flowers or a single rose for that special someone.


Whatever you need, Flower Collection UK will provide expertise and passion, to bring you joy and happiness!